Gamifying the gig: transitioning the dark side to bright side of online engagement
نویسندگان
چکیده
Gig work has transformed the culture, globally. It’s sprawl, and popularity also attracted excellent talent to join gig workforce, most of which are online. While it unfolded new avenues showcase talent, its management irregularities have resulted in more significant dropouts. The study addresses a key research gap investigating dropouts workers on digital earning platforms by moderating impact gamified interventions online platforms. We based our arguments derived hypotheses social exchange theory self-determination theory. A total 367 responses were collected from white-collar who completed tasks one or past two years. test using partial least square structural equation modelling (PLS-SEM). Results confirm that gamifying platform would enhance job satisfaction productivity employees, reducing chances quitting work. It is further observed case workers, high-performance systems non-significant effect intentions quit. results contribute redesigning with layer artifacts increase workers' retention.
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ژورنال
عنوان ژورنال: Australasian Journal of Information Systems
سال: 2021
ISSN: ['1326-2238', '1039-7841', '1449-8618']
DOI: https://doi.org/10.3127/ajis.v25i0.2979